CASE STUDY · DIGITAL MARKETING
How a digital marketer built a new coaching business to roughly $200K from scratch, with no ads
PARTNERS WITHGet Tiffany Social
PERFORMANCE HIGHLIGHTS
Spent on ads, organic Facebook only
Ahead of last year, vs. her group coaching year
SERVICES PROVIDED
Offer strategy
Messaging strategy
Organic Facebook engine
Direct-message strategy
Prospecting and networking
Selling in Messenger
Accountability coaching
BACKGROUND
A marketer who needed an outside eye.
Tiffany Tate Aragon is a digital marketing business owner in Colorado. Alongside an established B2B digital marketing business, she launched a new venture: empowering online business owners with a done-for-you client acquisition and automation system, so her clients could focus on their craft.
She knew digital marketing inside out. What she needed was a strategist who could see her own business from the outside and build the offer, message and organic engine to launch it.
[Photo: Tiffany Tate Aragon]
CHALLENGE
Hardest thing to do for yourself: start.
Her honest problem was getting started, and strategy for her own business. Even as a full-stack marketer, she was stuck on the two things that are hardest to do for yourself: a sharp offer, and a message that speaks to one specific audience rather than everyone.
She had come from a group coaching program with 30-plus other people where nothing got answered. She wanted someone who would listen to her business specifically, not teach in generic terms.
| BEFORE | AFTER |
|---|---|
| No sharp offer | A clear, focused offer |
| A message for everyone | A message for one audience |
| Generic group coaching | Strategy built for her business |
OUR APPROACH
This was a pure consulting engagement: strategy, taught and applied hand in hand. We worked on the foundations first, the offer and the messaging, so it spoke directly to her audience.
Then the organic Facebook engine, with no paid ads anywhere: content, prospecting, adding value, genuine connection and networking, booking calls, and selling inside Messenger. The centerpiece was a direct-message strategy that generated leads straight from her Facebook profile, backed by accountability as much as tactics.
Convert
Booking calls · selling in Messenger
Nurture
Content · value · genuine connection
Attract
Offer · messaging · Facebook prospecting
RESULTS
Roughly $200K from scratch, with no paid ads.
Built from the end of January: around $100K more than her previous year in a group coaching program. She is now turning clients away at capacity, and free to invest in other goals, including real estate and the acquisition of another business.
He is credible. The value is there. He knows what he's talking about. Not only do you have the coaching ability to lead people, but you know the strategies, which is important. You know what works in digital marketing, because you actually do it and have a business yourself.
WANNA BE OUR NEXT SUCCESS STORY?
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