CASE STUDY · COACHING & COURSES
How AI in AEC onboarded 150+ students from 53 countries and passed €100K in revenue
PARTNERS WITHAI in AEC
PERFORMANCE HIGHLIGHTS
Countries reached across five continents
Revenue generated and counting
SERVICES PROVIDED
Launch strategy
Marketing strategy
Course funnels
Lead magnet funnels
Workshop funnels
Website rebuild
Course Platform Setup
BACKGROUND
An AI course for the people who build the world.
AI in AEC is an education company teaching AI to the architecture, engineering and construction industry. Founder Stjepan Mikulic had already built the course and the audience.
What he needed was a partner to turn that audience into paying, retained students across the world, not someone who would just ship a website.
CHALLENGE
Six weeks, a hard deadline and a scattered toolset.
Stjepan had roughly six weeks to launch a comprehensive course before conference travel. The lead magnet lived on Notion, the email list on Google Forms, and the site was a simple, decentralized page that confused customers.
As a young, self-funded business, trusting an outside partner also felt risky. He needed clarity, speed and someone who would own the outcome.
| BEFORE | AFTER |
|---|---|
| Lead magnet on Notion | Lead magnet funnels |
| Email list on Google Forms | Email list wired into the back end |
| Decentralized, confusing site | Structured website and course platform |
OUR APPROACH
A connected path from attention to action.
We led with clarity on funnel and customer psychology, then owned the launch and marketing strategy. From there we built the full engine: course funnels, lead magnet funnels and workshop funnels, feeding a properly structured website and course platform.
The course stayed entirely his. We made it connected and effortless for customers.
Convert
Course funnel · course platform
Nurture
Email list working in the back end
Attract
Lead magnet funnel · workshop funnel · website
RESULTS
150+ students. 53 countries. €100K and counting.
Most of the build was delivered within a week, so the launch landed before the deadline.
I got more than 150 people who joined the course, and these people are from 53 countries. This funnel actually works globally. A little trust can go a long way, and I would definitely recommend Bilal to everybody.
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